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Be the first to know about breaking news in mobile local
search, technology status and trends, market demand, innovations
and tipping points, and implicatios to vertical markets such as Yellow Pages, White Pages, Maps and
Directions, Movie Search, Friend Finder / Family Locator, Product Comparison (Find & Compare)
Blogs - Local, Local, Local
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Mobile Local Search
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Japan Backing Device-Specific Search Tech To Compete With Google
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Japan Backing Device-Specific
Search Tech To Compete With Google
Sep 5, 2007
Japan to fight Google search dominance from the
Financial Times covers Japan's continuing efforts to subsidize new generation search technologies tied to gadgets and
hardware, in part to be competitive against US-based search companies like Google. From the report:
The Japanese
project is comprised of 10 partnerships, each tasked with a specific next-generation search function. For example, the government
has matched NTT Data with Toyota InfoTechnology Center and Toyota Mapmaster to create an interactive, personalised car navigation
system. Other partnerships involve NEC, Hitachi and Sony Computer Science Laboratories. The ministry of trade has allocated
Y14bn-Y15bn (€89m-€95m) to the project.
Source: searchengineland.com
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| Mobile Search report |
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| Click the image for more info |
Awareness of mobile local search continues
to grow with consumers, creating new opportunities for brands and vendors
to exploit the power of the mobile channel. This report explores these opportunities and vendors that exploit them,
and provides a general overview of the current market
and technology landscape The report
addresses the following questions, - How
important is the user's real-time location?
- How
important is the user's profile?
- How
important is the user's usage pattern?
- Who's
driving the mobile local search market?
- What's
driving the mobile local search market?
- Do
you offer off-portal and/or on-portal solutions?
- Why
on-portal matters?
- Why off-portal matters?
- For real-time location, who do you partner
with?
See more about the report here.
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