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Be the first to know about breaking news in mobile local
search, technology status and trends, market demand, innovations
and tipping points, and implicatios to vertical markets such as Yellow Pages, White Pages, Maps and
Directions, Movie Search, Friend Finder / Family Locator, Product Comparison (Find & Compare)
Blogs - Local, Local, Local
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Mobile Local Search
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Google Local Search now available in BMW navigation systems
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Google Local Search now
available in BMW navigation systems
Sep 4, 2007
September 4, 2007 BMW has announced it’s
enriching its ConnectedDrive in-car navigation system with a direct hookup to Google's Local Search. The console on your
Beemer will soon be a virtual Yellow Pages that lets you search for businesses, restaurants and places of interest, then select
one and have it automatically entered into your GPS nav system as a destination.
BMW owners with the company’s
ConnectedDrive system have for a while been able to send locations directly from Google Maps to their car’s navigation
system, as shown in this video. Now, BMW has teamed up with Google to build a Google Local Search right in to the car’s
SatNav system. Drivers can now search for service stations, restaurants and a range of other local businesses directly through
their car’s control console – as shown here.
We’re not convinced that drivers need any more nifty
toys to distract them on the road, but there’s no doubt that this is a clever and natural extension of the abilities
of satellite navigation, and the coming together of two very complementary technologies. Google Maps was originally an ambitious
project for the company, but this move shows a clear glimpse of the massive database’s potential to be a ubiquitous
central resource in our connected lives even away from our desktops.
Users simply scroll through lists of available
business types, using the car’s GPS system as a virtual Yellow Pages to find the type of business they want. A list
of specific businesses is then returned, and once one is selected, it becomes the destination for the car’s guidance
system and the car is able to give the driver directions to the door.
The system is currently only available in
Germany, but will surely roll out into other countries shortly.
Source: gizmag.com
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| Mobile Search report |
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| Click the image for more info |
Awareness of mobile local search continues
to grow with consumers, creating new opportunities for brands and vendors
to exploit the power of the mobile channel. This report explores these opportunities and vendors that exploit them,
and provides a general overview of the current market
and technology landscape The report
addresses the following questions, - How
important is the user's real-time location?
- How
important is the user's profile?
- How
important is the user's usage pattern?
- Who's
driving the mobile local search market?
- What's
driving the mobile local search market?
- Do
you offer off-portal and/or on-portal solutions?
- Why
on-portal matters?
- Why off-portal matters?
- For real-time location, who do you partner
with?
See more about the report here.
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