Jiji Lamara,
General Manager of Nancy Ajram Productions, said "We have been planning to extend our sales in the digital realm for
a long time and we are glad to have reached an agreement with PowerMeMobile to manage all our digital assets and rights
in the MENA region and beyond."
Bassam Tueni, CEO of PowerMeMobile, expressed "Our willingness to take
this privileged task of building a digital strategy
for an outstanding artist that is adored by her fans. This is
a pioneering new approach for music artist allowing them to expand into the mobile and online markets which are witnessing
tremendous growth opportunities."
PowerMe Mobile will produce all the mobile content of Nancy Ajram including
audio, video and pictures, and distribute it to mobile operators and content providers in the Middle East and North Africa
countries. It will also be in charge of all promotional efforts and the delivery of the mobile products to the end-users.
